Original article by Bryan Farrish


When talking to people who are launching their first couple of projects, invariably the same misunderstood points come up concerning commercial regular-rotation airplay. Here they are:

DJs PLAY THE RECORDS: This only applies to non-commercial radio, and specialty/mixshow radio. The majority of people in the U.S., however, listen to commercial regular-rotation radio, and on these stations, the DJs have no say at all in what is going to be played (unless, in the case of a smaller station, the DJ is also the PD). So, the biggest pitfall to avoid is asking a DJ at a commercial station "Can I give you my CD for possible rotation?". The DJ is not allowed to say "No", and he/she is probably not going to explain that only the PD can approve regular rotation. The DJ is just going to say "OK".

GOOD SONGS SPREAD TO OTHER STATIONS: Good songs (or for that matter, good programs) do not mystically spread to other stations. Every single song you hear (or every syndicated program you hear) on commercial regular-rotation radio is on that station because of layers of promotion and marketing. The song you hear was the one that made it... it beat out the other 300 songs that were going for adds that week. What you don't hear are the endless phone calls, faxes, trade ads, personal meetings, consultant recommendations, call-out research, and other things which went into getting the station to add the record. All you heard was the record itself. And station owners make it a requirement that DJs make it sound like they picked the music themselves.

COLLEGE OR SPECIALTY/MIXSHOW WILL EXPAND TO COMMERCIAL: Just because you do well on non-commercial or specialty/mixshow radio, it does not mean anything will happen on commercial regular-rotation radio. Matter of fact, nothing at all will happen at commercial unless a separate, higher-level campaign is put into place to take the record into regular rotation. The pitfall here is that a listener will hear something on college, and then a month later hear it on commercial, and conclude that the college caused the commercial to happen. The listener did not know that both campaigns were in place simultaneously, and the college simply went for adds a month earlier.

YOU HAVE TO BE SIGNED: Untrue. Being singed is only a signal to the stations that the basic marketing practices are going to be done right. If you have the budget, you can duplicate the marketing practices of larger labels, provided you know how. The band Creed set a good example of putting their $5 million marketing dollars into the right place.


Views: 2

Comment

You need to be a member of Super Star Central / ECMD Radio, TV, & Film to add comments!

Join Super Star Central / ECMD Radio, TV, & Film

ECMD RADIO

Listen LIVE to ECMD Radio! Streaming 24/7ECMD Radio is a reporting station playing new & upcoming artists across the nation! Send your professionally recorded CLEAN songs to: ECMDradio@gmail.com and SuperStarMaker@gmail.com (Subject line: "AirPlay Request for ECMD Radio")
Be sure to follow @ECMDRadio on Twitter.


Winamp, iTunes Windows Media Player Real Player QuickTime

Blog Posts

Super Star Maker / Super Star Central - Internet Radio Airplay Specials

Posted by ECMD Radio, TV, & Film on July 26, 2016 at 7:00am 12 Comments

Feel free to contact US for anything you don't understand?? (we can provide major radio, retail, and International Distribution ALSO). Contact Kermit for the BEST Possible package to meet your specific NEEDS !!! (text requests to 216-276-1829).

WE do a QUALITY job for YOU = ALL the time 25/8 !!! …

Continue

Services WE Offer HERE 2 Help YOU !!!

Posted by ECMD Radio, TV, & Film on March 17, 2009 at 6:30am 12 Comments



* *FEEL FREE to Text Kermit or EMAIL him HERE or the email address on the card below: …

Continue

© 2018   Created by ECMD Radio, TV, & Film.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Clicky Web Analytics