Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.
A networking business has been compared to a McDonald's franchise in many ways, on many occasions.
Here is what you may not have realized about Ray, McDonald's, and YOUR business that you already OWN!
Ray's primary mission was to sell McDonald's franchises to franchise buyers, which then sell the burgers to the customers.
More franchises = more burgers sold.
Our job as networkers is no different.
We sell our franchise opportunity to others, and collectively market the product to the end consumer.
Here's the interesting part to this...
McDonald's food SUCKS!
It's about as far from good, fresh, quality food as you can get.
Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind!
How in the world is that possible!?
How can you become #1, by selling an inferior product?!
It goes against everything we think we know about business.
Well, this is exactly where the genius of Ray Kroc becomes apparent...
Ray knew the product wasn't going to be the initial key to success for his franchise buyers,
just as your product is not the initial key to your success in your mlm business! Surprise! Surprise!
Having a good product is important after the fact... Once you actually have customers. Then it's critical to give them exactly what they want.
The key to McDonald's success with both franchise owners and customers, was their ...
Funny, YOU own a duplicatable system, right now, don't you? F5M-MC!
Ray knew his food couldn't compare to the quality of other franchises.
He also knew that potential franchise buyers didn't give a hoot about McDonald's or their burgers!
What they did want, was to make MONEY!
So Ray sold them EXACTLY what they wanted, which wasn't a restaurant,
but a SYSTEM that acquired customers and turned them into CASH!
He didn't sell them the food, he sold them his SYSTEM.
In fact the SYSTEM was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids,
and have them run the show!
All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes!
The competition didn't have a chance! Ray's SYSTEM was like a greased chute.
You turn it on, and it churns out a predictable end result.
Franchise owners started buying and setting these SYSTEMS up by the thousands,
turned them on, and got the end result.
That is why they bought McDonald's and it's inferior food over the competition.
As these machines popped up around the country, the end product to the consumer became more than just food.
It became the predictable expectation and atmosphere provided by Ray's magical SYSTEM.
And THAT is what McDonald's provides better than anyone else in the world.
That is their TRUE product to the consumer.
You go to McDonald's because you know exactly what to expect. It's a comfort for people.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?
Unfortunately, you are probably trying to sell them on your company and your product.
(A "mine-is-better-than-yours-burger-with all the trimmings"). Am I right?
You have a ton of websites and material about your company's history, their record breaking growth,
their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number,
the user testimonials... Blah blah blah.
Be smart! Why not do what Ray did? It works, doesn't it?
People get rich in this world by solving other people's problems,
but when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!
"Congrats, you own the hottest networking business in the industry! (Slap on the butt), Now go get'em tiger!"
Product and comp plans will NOT make you successful, even if it actually ISthe best product in the world!
SYSTEMS do. And when I say SYSTEM, I mean a complete SYSTEM which includes the pieces
that bring in your customers (Capture Pages), (Auto-responder Marketing), (Live Online Conferences),
(Co-op Advertising), (Progressive Momentum into additional income producing programs), etc, etc, etc,
and then actually delivers the goods, assuming only that you promote YOUR franchise, = MONEY!!!
These machines (all the above and then some) should be doing the work for you.
All you need to do is push the "Go Button" and become buddies (customer service, cashiers)
with the folks who come in through the SYSTEM.
Not because you are unskilled or lazy, but because a SYSTEM is DUPLICATABLE and you are NOT!
People say duplicate yourself, NO, duplicate your SYSTEM!
It provides a predictable result. You can calculate it. X capture page impressions = X opt ins = X New Members!
Show them and sell them a SYSTEM for attaining the results THEY want, MONEY,
and they could not care less about ORAC values, price points, competition, or even product!
The TRUTH is sometimes a bit SHOCKING, isn't it?
Solve THEIR problem.
Provide THEM with a SYSTEM that will bring THEM the results THEY desire,
and you will reap success beyond your wildest dreams!
Why do other networkers join our team daily?
Because we are selling them what they want:
A SYSTEM that produces results - MONEY!
Learn how to become the Ray Kroc of networking and keep the competition's head spinning.
It's not that hard, it's just that no one's bothered to show you how to do it yet...
I have said many times put me to work for you !! Please put me to the "TEST" Come & Become part of the "BIGGEST" Family on the internet !!
To Your Future