Born in the birthplace of Hip Hop, the Boogie Down Bronx, rising Hip Hop MC Porter Rich aka Young Lye is a 25 year old recording artist whose stage name is a play off of the strength and respect for the king of the jungle. Young Lion as it stands for, his latest single "Talkin Heavy" is the subject of a to-date 6 month campaign based on the premise of heightening awareness of his brand. Click…