Hip Hop Artist LTtheMonk Shares the “Pepsi Challenge” on new track

[Lawrence Curtis]

Originally from London, UK, LTtheMonk had an eclectic musical upbringing that set him off on a journey to becoming a musician himself. Dance is also an intrinsic part of LT’s toolkit, with bantamweight Gene Kelly-meets-James Brown footwork and immaculate sport socks both indelible signatures of his persona as an entertainer. Melding all of his influences, LT aims to fuse dance music with hip-hop and pop, to create his own unique sound.



LT was listening to a podcast series about the “Cola Wars” of the 70s and 80s between Coca Cola and Pepsi, and it made him think about being in a relationship where you’re considered a “power couple.” In a lot of situations, ego might destroy the relationship, if one person is being given more attention, or achieving more success than the other.

With all that in mind, LT wrote “Pepsi Challenge” with Coke and Pepsi being a cheeky metaphor for the power couple, and how you can compete with each other, or work together and be a way stronger partnership.